Dunno who called and woke me up this morning, because the phone battery died the minute I picked
up the handset.
That meant it was time to go online and shop for Panasonic cordless phone batteries. The first result I click (a paid search advertiser), had obviously drunk the Google Kool-Aid, given AdSense ads occupied the bulk of his site’s real estate. And what are those ads touting? Why, batteries, of course — the only product this particular merchant sells. ClickZ Internet Marketing Solutions for Marketers