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At Ask.com, Steve Berkowitz didn’t have enough resources to take on Google. Now, at Microsoft, he has plenty of money, but still has a lot of work to do. Berkowitz joined Microsoft in April, where he was given the task of helping build a cohesive ad-funded business around all of Microsoft’s disparate online businesses, from MSN to Windows Live.

"I believe Microsoft can change the world," Berkowitz, senior vice president in the company’s online services group, said in a recent interview. "I don’t believe I can change Microsoft. I believe I can help it evolve. Playing catch-up with Google | Newsmakers | CNET News.com