Ad non Sense. Net

for the smart webmaster…

Filed under Adsense, Adwords, Webmaster

Search Engine Land is reporting that in the coming weeks, according to Google, Google will drop the “Advertise on this site” link displayed next to AdSense ads. Using this link, advertisers were able to directly target a specific site. However, AdWords still has targeting by URL available for placement-targeted campaigns, as long as the webmaster offers these placements via their AdSense account (choose AdSense -> AdSense Setup -> Channels -> Show this channel to advertisers as an ad placement)… and I don’t see anything in this announcement saying Google plans on dropping that too, though I asked them just in case.

The “Advertise on this site” feature was introduced in 2005. Back then Dave Taylor in a blog post, from which above image is taken from, wrote: I think it’s quite significant, actually, for two reasons: one, it demonstrates that the Google AdWords system is being extended to allow advertisers to bid on specific Web sites. No More “Advertise On This Site” for AdSense

Linked by adsensical on Saturday, December 29th, 2007


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