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Windows Vista is finally out and along with that Microsoft seems to have kick-started its Vista-Live joint initiative. This initiative aims to push Microsoft’s new web properties in tandem with their dominant Windows operating system - and so become a leader in the web industry as well. Basically this means that Microsoft makes its Windows Live web properties the default in Windows Vista PCs, where possible - for example Live Search is the default search engine in IE7 on new Vista machines.

But the question is, will this strategy be enough for Microsoft to beat Google and Yahoo in the web race? Or will the average Joe and Jane User, with their new Vista PC, make the extra effort to change their default search engine back to Google again? In this article, we will analyze the early results of Microsoft’s Vista-Live strategy, after the official releases of IE7 and Windows Vista this year. Our data source is Alexa, which is known to be not overly reliable - but it is quite adequate when making comparisons between leading sites like Google and Microsoft. Microsoft’s Vista-Live Strategy Already Impacting Google