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In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked ads a better shot at appearing. Slowly but surely, Microsoft and Yahoo have been moving closer to Google’s model of slavish devotion to relevance when it comes to serving ads alongside content. They won’t phrase it in those terms, but it’s not difficult to see who the target is for online ad success.

Details of the update appeared on the adCenter blog. The changes will make the marketplace more dynamic, according to Microsoft: As an advertiser, you can control whether your ads appear in the mainline by increasing either the Click Through Rate or the Max Bid. You can think of this as a quality threshold that you must cross in order to appear in the mainline. With this change, we expect most of your ads will continue to perform as they have in the past. However, there may be some cases where: • You could see your ads move in or out of the mainline depending on your CTR and set Max Bid Microsoft Tweaks adCenter Quality Ranking | WebProNews