Google’s deal with News Corp. (NWS) guarantees $900 million over three years for the right to sell AdSense and provide search on MySpace and the other Fox Interactive Media properties (IGN, Fox Sports and now Photobucket.) Although it still hasn’t been formally signed, it started kicking in last year, and is now expected to account for half of MySpace’s growth this year.
It wouldn’t be a shock to hear that Google may have overpaid for the MySpace deal, since conventional wisdom is that Google was most interested in keeping Microsoft out of the property. But News Corp. says that’s not the case: Things are going well with Google, the company said this morning, and FIM is "hitting its minimums" on the deal. Silicon Alley Insider: Is The MySpace-Google Deal Underperforming?
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Linked by adsensical on Sunday, September 30th, 2007