Ad non Sense. Net

One of the nice things about the search world over the last few years was that we were starting to see less focus on "get rankings quick" style methods and more focus on what some have dubbed "holistic" search marketing. The idea was to stop focusing on finding the holes in the algorithm that would help push your site to the top of the rankings quickly and to focus on building sites that will rank well in the long term and that will attract qualified visitors that will convert to buyers. Unfortunately, the introduction of link baiting and social media seems to be taking us a few steps backwards in this regard.

I was reading an article over at SEOmoz today from one of their new contributors. It outlined a link bait campaign that attracted about 3500 new back links and a quarter million visitors in a matter of about a week. Shortly after this link and traffic spike, rankings improved dramatically and the company found itself on the first page of Google for most of its targeted keywords. Sounds like a pretty successful campaign, right? Is Effective SEO Always Good SEO?