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Google’s VP-advertising sales, Tim Armstrong, touted his company’s ability to court brand advertisers during a question-and-answer session at Bank of America’s Technology Conference today. He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising.

With services like Google’s, however, he said, brand marketers are advertising all of their products, all the time — and that’s contributing to much of the online brand advertising growth.
Advertising Age - Digital - How Google Has Helped Build Brand Advertising Online