… or are they just tilting at windmills? In recent weeks and months, Google’s major rivals, such as Microsoft and IAC’s Ask unit, not to mention upstarts like Powerset and Proximic, have come out with new features and technologies they hope will loosen Google’s iron grip on the search box. The latest to join in the party is Yahoo!, which tonight announces several improvements to its search service.
Paramount among them is Search Assist, which offers search terms and phrases as you type, then after you’ve gotten results, suggests more terms and topics you may be interested in. Although the initial results themselves may not be that much different, a comparison of the old way with the new way reveals useful suggestions in a drop-down box at the top. Google’s Search Rivals Keep Trying Harder
Filed under Google, Webmaster
Linked by adsensical on Wednesday, October 3rd, 2007