Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors 
suspected of repeatedly clicking on the ads to drive up their cost.
The move, to be announced in Google’s AdWords blog on Thursday, is an effort to curb click fraud, which involves generating clicks solely for the purpose of increasing the cost of an advertiser’s pay-per-click ad. Google to offer more click fraud protection | CNET News.com
Filed under Click Fraud, Google, Webmaster
Linked by adsensical on Friday, March 9th, 2007