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Google product manager Shuman Ghosemajumder says a recent blog post misinterprets the rate of google.jpgclick fraud Google sees. On Monday, blogger Andy Beal, having spoken with Ghosemajumder at a recent conference, concluded that Google’s click fraud rate was less than 2%. In a reply on his own blog, Ghosemajumder attempted to clarify what he said.

"I never said that our click fraud rate is less than 2%," he wrote. "Instead, what I said is that the quantity of invalid clicks which we detect as a result of reactive investigations is a ‘negligible proportion’ of the total number of invalid clicks. Andy asked me if that percentage is less than 2%. I told him that I was not able to provide a bound [sic], but yes, ‘negligible’ certainly means less than 2% of invalid clicks." Google: Reports Of 2% Click Fraud Inaccurate - News by InformationWeek

Linked by adsensical on Friday, December 15th, 2006


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