After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.
Launch participant Brightcove said in a release tonight that "Publishers and content providers can control which videos get which ads and when the ads play in each video." Am I the only one that hates those damned pop up text overlay ads that show up on other services’ videos? Last October, Google started letting AdSense publishers include YouTube videos as ads on their sites. Last week the company announced that it is experimenting with running video ads on its own search results pages. Google Launching AdSense for Video - Minus the Video - ReadWriteWeb
Filed under Adsense, Google, Google Video Ads
Linked by adsensical on Tuesday, February 26th, 2008