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Google has been has been intently focused on click fraud for years, but has done a piss-poor job of communicating this. Its communications strategy has effectively been to say, "Click fraud’s not a problem, third-party auditors like ClickForensics don’t know what they’re talking about, and if you don’t just take our word for it we’re not going to bother to explain ourselves." Finally, however, the company appears to have gotten as wise about this communications challenge as it has about others.

Google’s click-fraud czar, Shuman Ghosemajumder, grants a long Q&\1A to Forbes.com in which he patiently explains many of the reasons why third-parties do not have all the information they need to accurately assess clicks–and, for the first time, he manages to gives the impression that Google is not being vague because it has something to hide. Forbes.com’s Andy Greenberg asks a lot of the right questions, and the Q&A gives the impression that Google really does have the click-fraud problem under control. Silicon Alley Insider: Google Gets Smart on Click Fraud