Ad non Sense. Net

SEARCH GIANT GOOGLE TUESDAY ISSUED a clarification of its Quality Score rankings, which are used to calculate an advertiser’s minimum bid. The guidelines, which were previously somewhat vague, now instruct advertisers on how to improve their scores.

The advice includes instructions to link to the page on their sites with the most useful information about the service or product being advertised, ensure that the landing page is relevant to their ad’s keyword and text, distinguish sponsored links from the rest of their content, and refrain from building landing pages that merely consist of more ads. MediaPost Publications - Google Clarifies Quality Score Factors - 12/20/2006