Google have just announced two main changes to the AdWords system: there will be a new ‘Quality Score’ column and a change to 
the Quality Score algorithm. The changes made are said to improve the algorithm for evaluating the landing page quality and incorporating landing page content retrieved by the AdWords system, in an effort to phase out advertisers trying to get cheap traffic to poorly designed landing pages.
The landing page quality will be provided with the Quality Score for contextually-targeted ads and will be evaluated using the same process used for ads on Google.com. Google announces update of AdWords algorithm
Filed under Adwords, Google, Webmaster
Linked by adsensical on Saturday, February 24th, 2007