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The eternal story line in media is "Google (GOOG ) is moving into [fill in the blank]." In recent weeks, Google announced its Android operating system for mobile phones and its OpenSocial standard, which will link applications across major social-networking sites, so long as (for now, at least) they’re not named Facebook.

As several blogs discovered, in November the company filed a patent application for a Google magazine of sorts, which would allow users to collate Web content around which Google would wrap targeted ads. It’s also launching a job ads initiative. All of which multiplies the number of arenas into which Google can sell advertising, which provides 99% of its revenue. The formula is familiar: Sell ads, in many cases around content Google doesn’t own; turn over the bulk of that revenue to the owner of the content; repeat until the end of time. Google and Other People’s Content