Later this month, Google plans to begin weighing Web page load time as a factor in assigning search keyword Quality Scores, which influence ad placement on Google and Google Network pages and search keyword bid prices. This means that ads leading to landing pages that take a long time to load will perform worse than ads linked to svelte pages.
Google said it is making this change to improve the user experience. "Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business," a Google AdWords team member named Vivian explained in a blog post Thursday. "Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate." Google Ad Adjustment Threatens Bloated Web Pages — AdWords — InformationWeek
Filed under Adsense, Google
Linked by adsensical on Wednesday, March 12th, 2008