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Writing a great headline means crafting an enticing invitation to a prospective reader. It’s not the whole story, nor is it an attempt to convince anyone to do anything other than to keep reading. That being said, it seems you can’t move two pages on the web without tripping across a poorly-crafted headline. While many contain one or more necessary elements, other factors are often left out of the headline, diminishing the overall power and draw of this critical aspect of your copy.

Here are five common mistakes that people make when writing headlines, which also serve as checklist items for you to take into account when crafting your own. Five Common Headline Mistakes and How to Avoid Them | Copyblogger