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WordPress 2.6 disables remote access, swats 194 bugs

adsensical — Sat, 19 Jul 2008 06:01:12 +0000

WordPress, one of the fastest growing blog software providers, has shipped a new update with fixes for nearly 200 bugs and a major security-related change to disable remote publishing protocols by default.

Google AdWords Phish In The Wild

adsensical — Wed, 26 Mar 2008 14:59:25 +0000

The ongoing practice of phishing for personal information, especially financial details like credit card numbers, makes it a low risk/high reward endeavor for criminals. They pump out thousands or millions of emails, hope a few suckers pass along what they want, and use or sell the data.

Google Ad Adjustment Threatens Bloated Web Pages

adsensical — Wed, 12 Mar 2008 05:22:12 +0000

Later this month, Google plans to begin weighing Web page load time as a factor in assigning search keyword Quality Scores, which influence ad placement on Google and Google Network pages and search keyword bid prices. This means that ads leading to landing pages that take a long time to load will perform worse than [...]

Advertisers Say Google Content Network Shows Improvement

adsensical — Fri, 29 Feb 2008 13:38:53 +0000

Over the years Google’s content network has built up a bad rap in some circles. Advertisers were concerned about the proliferation of made-for-AdSense sites, a rise in click fraud, and a lack of detailed reporting options. In 2007 Google responded, introducing a series of enhancements designed to benefit the advertiser, consumer and publisher experiences.

Google Declining Click Volume: Theories

adsensical — Thu, 28 Feb 2008 07:04:36 +0000

So you’ve probably already read about the comScore data published yesterday suggesting Google’s paid clicks are no longer growing as fast as they once were. The measurement firm believes paid clicks in October were up 37 percent over the year ago period, a distinguished growth rate, but that they fell precipitously from there.

CPC Is Flat, But People Are Still Shopping

adsensical — Thu, 28 Feb 2008 07:02:03 +0000

Speculation as to why Google’s paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise’s Bill Tancer has information that suggests otherwise.

Click Fraud Claims 28% Of Search Ads

adsensical — Tue, 26 Feb 2008 14:18:47 +0000

According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud.

Google Launching AdSense for Video Minus the Video

adsensical — Tue, 26 Feb 2008 14:16:23 +0000

After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text [...]

Design better Web pages with Firefox extensions

adsensical — Tue, 19 Feb 2008 06:41:08 +0000

If you’ve ever tried to create or edit a Web page, you know that getting the little details just right can sometimes take a long time. Here are a few Firefox extensions you can add to your toolbox that will help you measure images, align objects on your page, and capture colors quickly and easily.

Massive Blackhat SEO Targeting Blogspot

adsensical — Tue, 19 Feb 2008 06:38:54 +0000

With Blogspot’s fancy pagerank and with Google’s recent introduction of real-time content indexing of blogs using the service, the interest of blackhat SEO-ers into the efficient registration and posting of junk content with the idea to monetize the traffic that will come from the process, seems to continue evolving as a process.

Poor People More Likely Use Yahoo, Those Better Off To Use Google

adsensical — Sun, 17 Feb 2008 06:44:21 +0000

New data released by Hitwise yesterday shows that there is a socio-economic difference between those frequently using Yahoo and those more frequently using Google.

4 News Companies Ally to Sell Ads on the Internet

adsensical — Sun, 17 Feb 2008 06:36:47 +0000

Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money. Each of the four companies — the Tribune Company, the Gannett Company, the Hearst Corporation and The New York Times Company — is transferring a [...]

Google Tests Video Ads on Search Results Pages

adsensical — Sun, 17 Feb 2008 06:26:18 +0000

Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.

Google, Microsoft Sued Over Keyword Auction Patent

adsensical — Sun, 17 Feb 2008 06:22:54 +0000

Google and Microsoft face yet another patent lawsuit in the reputedly plaintiff-friendly Eastern District of Texas. On Tuesday, Paid Search Engine Tools LLC, a corporation based in Liberty Township, Ohio, filed a patent-infringement claim against Google and Microsoft in the Eastern District of Texas.

Fear The Google Blacklist

adsensical — Sun, 17 Feb 2008 06:20:13 +0000

Internet metrics company Hitwise on Wednesday published a cautionary tale about the dangers of excessive search engine optimization. Search engine optimization (SEO) aims to make a Web site appear higher up on search results pages for keywords related to the Web site’s business.

Taking a Closer Look at How Google Works

adsensical — Sun, 17 Feb 2008 05:48:40 +0000

With all the speculation about how much Yahoo is worth to Microsoft, or how much Yahoo would be worth if it outsourced its search-advertising platform to Google, it seems like a good opportunity to clarify how Google’s system works.

1.3% Google Searches Return At Least One Malicious Result

adsensical — Sun, 17 Feb 2008 05:39:07 +0000

Web Browsing, Search, And Online Ads Grow More Risky, Google Says from InformationWeek reports on a recent Google Study named All Your iFRAMEs Point to Us that shows 1.3% of Google searches returned at least one malicious result.

The State of Ad Network Transparency

adsensical — Sun, 17 Feb 2008 05:34:32 +0000

Though there are several shades of definition, ad network transparency is a network’s disclosure of the sites it represents. Ad networks are increasingly claiming transparency. Some even use transparency as a value proposition cornerstone.

Will Microsoft–Yahoo! Produce An Effective Search Marketing Platform?

adsensical — Sat, 09 Feb 2008 05:52:13 +0000

Yahoo! Search Marketing joining forces with Microsoft AdCenter sounds like a good idea for Microsoft in theory, but will it work? Microsoft would benefit from boosting its market share of search, and Yahoo’s dominant position in the display ads market will be a major asset to the company if the deal goes ahead.

WordPress Ships Urgent Security Update

adsensical — Wed, 06 Feb 2008 14:55:30 +0000

A security hole in the XML-RPC implementation allows unauthorized third parties to edit WordPress-powered blogs. Blogging software provider WordPress has shipped an "urgent" security update to fix an XML-RPC implementation flaw that allows unauthorized third-party editing of blog posts.