According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud.
I found it disturbing that the rate was so high and if concerned me that advertisers could use the information to take legal action against pay-per-click [PPC] providers and publishers to reclaim their ad spend. So I set out to clarify it. I asked Click Forensics CEO Tom Cuthbert if he could provide me more information about the sample and ad spend size. A company spokesman responded: Our data is derived from a statistically significant sample of live PPC campaigns from the 4,000 advertisers, agencies publishers. We do not share data on the spend size. Click Fraud Claims 28% Of Search Ads - Seeking Alpha
Filed under Adsense, Click Fraud
Linked by adsensical on Tuesday, February 26th, 2008