Ad non Sense. Net

Click fraud is a growing problem for online advertisers who rely on paid search services. Marketing experts are urging e-commerce vendors have to take proactive steps to combat it. Online advertisers pay the search engine company hosting their ad a set amount of money each time a computer user clicks on the ad. Click fraud occurs when an individual or group of people, either manually or through a computer program, repeatedly clicks on an ad to inflate the payment owed the publishers.

A more recent form of click fraud involves criminal gangs in foreign countries setting up rogue Web sites that run the same ads, then hire people to click on these unauthorized ads, thus diverting payment to the rogue Web site owner. This results in the advertiser paying for both the legitimate and illegitimate ads. E-Commerce News: E-Commerce: Click Fraud: A Growing Nuisance for Web Advertisers, Part 1