Ad non Sense. Net

Online advertising revenue in the U.S. is expected to show growth of 31 percent to US$16.4 billion for this year, according to a report by eMarketer, an Internet consultancy. That spending represents 6 percent of the overall advertising market. Revenue for 2007, eMarketer said, will probably rise 19 percent to $19.5 billion.
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With the continued increase in the reliability of online advertising and the ability to track online ads, don’t be surprised to see that ratecard be a tad pricier next year. Online advertising revenues are expected to grow 31 percent, to $16.4 billion, in 2007, accounting for 6 percent of the overal ad market, according to eMarketer, writes the New York Times (via MarketingVox).
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Memo to marketers: Consumers still hate you, and they’ve taken to blocking your ads.

In the past two years, the number of consumers using pop-up blockers and spam filters has more than doubled, according to a new study, "Consumers Love to Hate Advertising," from Forrester Research. More than half of all American households now report using these ad-blocking technologies to block unwanted pitches.
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Last month, FoxNews.com ran an article about Republican House Speaker Dennis Hastert’s postelection prospects. In the story, the words “house,” “speaker” and “leadership” were underlined twice.

The underlines weren’t for emphasis — they were clues that those words were doubling as advertisements. When readers moved their cursors over the underlined words, a pop-up advertisement would appear, obscuring some of the text of the article. The ad above the word “speaker,” for instance, was for the search engine Ask.com. “Search Ask.com for Speakers,” it said, and linked readers to the site.
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The owners of the domain adsense.com have been fielding hundreds of customer service e-mails and phone calls regarding Google’s AdSense program since the advertising service launched in March 2003.

Unfortunately for the domain registrants, they have no connection with Google, except for the fact that they happen to share the name.
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An eye-tracking study conducted by the Nielsen/Norman Group finds Internet users avoid viewing banner ads. Text advertising is read more often than display ads, according to the research.

Banner blindness means Internet users focus on the content on a page and ignore the advertisements. This is especially true for bright, flashing ads, and other units that are not relevant to what the user is interested in reading, the researchers found.
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Google Inc. first gained notice early in the decade, as a small and quirky start-up with a disarmingly simple Internet search engine and an idealistic slogan, “Don’t Be Evil."

Today the maverick company, adored by online shoppers and Internet surfers, has emerged as one of the most disruptive forces in the business world. Its secret sauce: a technology that lets business customers link targeted ads to search results and Web content.
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Google says it is ready to help Web sites run video advertisements, putting the Web search leader into competition with television for the biggest chunk of ad spending.

The company is seeking to take the pay-per-click model it refined for text ads and apply the approach to video, cleaning up a nascent market where irritating ads that appear uninvited over the main text and then disappear distract users and limit advertisers’ desire to spend money on the medium. (more…)