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Google Inc.’s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn’t have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative, an analyst said Monday. But help may be on the way for this supposed problem. Several news reports Monday claimed that Google is deep into negotiations to buy a large swath of airtime from CBS Radio.
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Google has completed the integration of the online radio advertising platform it bought when it acquired dMarc Broadcasting for $102 million earlier this year and has begun testing Google Audio Ads for a select group of its AdWords advertisers.
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