In the heady days of the dotcom bubble, when the flow of venture capital burst the plumbing, online businesses started in every street corner with the idea of deriving revenues from advertisements . To say that ads will bring in the money was easier than designing a cash flow model for the raw business.
Though the ensuing bust thankfully put an end to such websites, Internet businesses and online advertising have continued to evolve. Today, at least half a dozen portals and websites in India have demonstrated that successful business models can be built around advertisement revenues. And some estimate online promotional spending has grown 100 times in the last seven years. Good time to toe the line? Yes… well, may be. Advertising the most popular revenue model for Internet biz- Internet -Infotech-The Economic Times
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Linked by adsensical on Saturday, November 3rd, 2007