Ad non Sense. Net

Over the years Google’s content network has built up a bad rap in some circles. Advertisers were concerned about the proliferation of made-for-AdSense sites, a rise in click fraud, and a lack of detailed reporting options. In 2007 Google responded, introducing a series of enhancements designed to benefit the advertiser, consumer and publisher experiences.

Those efforts are now paying off, as many advertisers contacted by ClickZ say they’ve seen improved results over the past six months. Key enhancements include placement targeting, performance reports, and new ad units on Google’s search, content, and mobile networks. Google also shrank the clickable area of AdSense ads to limit accidental clicks. Advertisers Say Google’s Content Network Shows Improvement - ClickZ