Ad non Sense. Net

Over the years Google’s content network has built up a bad rap in some circles. Advertisers were concerned about the proliferation of made-for-AdSense sites, a rise in click fraud, and a lack of detailed reporting options. In 2007 Google responded, introducing a series of enhancements designed to benefit the advertiser, consumer and publisher experiences.
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So you’ve probably already read about the comScore data published yesterday suggesting Google’s paid clicks are no longer growing as fast as they once were. The measurement firm believes paid clicks in October were up 37 percent over the year ago period, a distinguished growth rate, but that they fell precipitously from there.
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Speculation as to why Google’s paid clicks have flattened in January has led to further speculation that a recession has caused consumers to do less search-initiated shopping. Hitwise’s Bill Tancer has information that suggests otherwise.
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According to Click Forensics, click fraud rates for content networks grew to 28.3% in Q4 2007. In other words, 28 cents from every dollar went to fraud. What this report is saying is 28.3% of [PPC] providers and publishers revenue/profits are attributed to fraud.
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After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.
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If you’ve ever tried to create or edit a Web page, you know that getting the little details just right can sometimes take a long time. Here are a few Firefox extensions you can add to your toolbox that will help you measure images, align objects on your page, and capture colors quickly and easily.
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With Blogspot’s fancy pagerank and with Google’s recent introduction of real-time content indexing of blogs using the service, the interest of blackhat SEO-ers into the efficient registration and posting of junk content with the idea to monetize the traffic that will come from the process, seems to continue evolving as a process.
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New data released by Hitwise yesterday shows that there is a socio-economic difference between those frequently using Yahoo and those more frequently using Google.
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Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money. Each of the four companies — the Tribune Company, the Gannett Company, the Hearst Corporation and The New York Times Company — is transferring a portion of its online ad space to quadrantONE, a new company that will be announced Friday.
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Google has always had a love-hate relationship with advertising. Its power and wealth come from the $16 billion a year of advertising that it sells. Yet on its most important pages, the results from its Web search engine, it has limited ads to nothing more garish than a dozen words of text.
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Google and Microsoft face yet another patent lawsuit in the reputedly plaintiff-friendly Eastern District of Texas. On Tuesday, Paid Search Engine Tools LLC, a corporation based in Liberty Township, Ohio, filed a patent-infringement claim against Google and Microsoft in the Eastern District of Texas.
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Internet metrics company Hitwise on Wednesday published a cautionary tale about the dangers of excessive search engine optimization. Search engine optimization (SEO) aims to make a Web site appear higher up on search results pages for keywords related to the Web site’s business.
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With all the speculation about how much Yahoo is worth to Microsoft, or how much Yahoo would be worth if it outsourced its search-advertising platform to Google, it seems like a good opportunity to clarify how Google’s system works.
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Web Browsing, Search, And Online Ads Grow More Risky, Google Says from InformationWeek reports on a recent Google Study named All Your iFRAMEs Point to Us that shows 1.3% of Google searches returned at least one malicious result.
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Though there are several shades of definition, ad network transparency is a network’s disclosure of the sites it represents. Ad networks are increasingly claiming transparency. Some even use transparency as a value proposition cornerstone.
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