Ad non Sense. Net

Is this acquisition all bad for online advertisers and marketers? Well, was Google’s acquisition of Urchin (now Google Analytics) a bad thing for marketers? Google made it free, linking it into its API (define) so we could actually bring PPC (define) spending data and conversion data together into one dashboard. On top of that, it now lets you use the software to track the rest of your online campaigns. Free!
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Cristian Mezei has made an interesting post at SeoPedia about Google letting and even encouraging webmasters who have been banned from Google AdSense to “rent out” the ad space to other AdSense account holders. (more…)

The reality of the Google/DoubleClick deal and the vision behind it may not match up. The combined entity of DoubleClick and Google as a company, including Performics, DART for Advertisers (DFA), DART for Publishers (DFP), and the newly formed Ad Exchange, requires media buyers, advertisers, and their agencies to digest a lot of new information. This column examines some of the challenges the combined entity will face. It may make exploiting all the possible synergies more difficult.
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Google has a premium Adsense service exclusively for websites who receive more than 5 million search queries, or 20 million content page views per month. Now that may well be out of reach for most of us but you can see the Adsense Premium program in action on sites likes LinkedIn, CNN, About.com, AOL or MySpace.
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