Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more
important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search.
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Archive for April, 2007...
Filed under Google, Pagerank and Links, WebmasterFiled under Blogging, Webmaster
Writing a great headline means crafting an enticing invitation to a prospective reader. It’s not the whole story, nor is it an attempt to
convince anyone to do anything other than to keep reading. That being said, it seems you can’t move two pages on the web without tripping across a poorly-crafted headline. While many contain one or more necessary elements, other factors are often left out of the headline, diminishing the overall power and draw of this critical aspect of your copy.
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Filed under Webmaster
Choosing the right company to entrust your domain name registrations is vital. There are literally hundreds of companies offering
domain name registration services, but how do you know how reliable they are? How long have they been in business? Do they offer all the extra services?
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Filed under Google, Webmaster
Unless you’ve been under a rock, you probably know DoubleClick is being acquired by Google. As PPC search advertisers, either at
agencies or as independent marketers, the deal presents opportunities as well as potential conflicts of interest between advertisers and agencies. In this two-part column, I’ll focus on the vision behind the deal: both the expressed vision of the players, and likely additional motivations behind the deal. I’ll share my perspective about the astonishing price of $3.1 billion.
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Filed under Digg, Webmaster
digg.com is a global top 100 site and it’s all about sharing links, so you can expect a lot of traffic once you get on the front page. Here is some advice on what you should do to make this happen, how to prepare and what to expect. Among other tips, learn how to get notified if someone submitted your site to digg.
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Filed under Blogging, Webmaster
The biggest temptation for newbies to Internet Marketing is to find a program to earn instant money online. But if you want to build a sustainable, profitable business, you really need to focus on strategies that will grow your wealth slowly but surely. Earning instant money online is possible, but will depend on the knowledge, experience and skills of the person, and usually the results aren’t consistent in the long run.
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Filed under Blogging, Webmaster
Every day bloggers and members of the media are looking for stories to talk about. If you are afraid to be associated with and talk about your own projects how can you expect others to talk about it? How can you get people to talk about you as much as they talk about competing channels if you are anonymous?
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Filed under Adsense, Adsense Earnings, Webmaster
This technique applys to everyone who has 2 or more Adsense blocks on a page (and who can stop at just one?). First up, not everyone knows that Google always serves up the highest paying ads to the first ad block it encounters in your site’s HTML. This can mean that an Ad block that is getting all the clicks is worth .01 a click, while on the same page a block that is totally ignored has the big $$s.
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