Ad non Sense. Net

As you probably know, effective ad placement is critical if you plan to make any significant amounts of money through Google Adsense or other contextual ad systems. Using a blog template with distinct ad blocks and optimized ad placements will very likely help you increase your Click through rates and affiliate conversions. These customized blog designs are also known as Adsense Ready themes.
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One of the nice things about the search world over the last few years was that we were starting to see less focus on "get rankings quick" style methods and more focus on what some have dubbed "holistic" search marketing. The idea was to stop focusing on finding the holes in the algorithm that would help push your site to the top of the rankings quickly and to focus on building sites that will rank well in the long term and that will attract qualified visitors that will convert to buyers. Unfortunately, the introduction of link baiting and social media seems to be taking us a few steps backwards in this regard.
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Google’s VP-advertising sales, Tim Armstrong, touted his company’s ability to court brand advertisers during a question-and-answer session at Bank of America’s Technology Conference today. He talked of a Long Tail of products, explaining that previously, by using traditional media, marketers could only advertise one or two products at a time because of how long it would take to create and execute the advertising.
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Windows Vista is finally out and along with that Microsoft seems to have kick-started its Vista-Live joint initiative. This initiative aims to push Microsoft’s new web properties in tandem with their dominant Windows operating system - and so become a leader in the web industry as well. Basically this means that Microsoft makes its Windows Live web properties the default in Windows Vista PCs, where possible - for example Live Search is the default search engine in IE7 on new Vista machines.
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With the rush to create content, it’s easy to forget that all business communications directed to the public are subject to a variety of laws, regulations and other legal concerns. This article provides a high-level overview of the key points to keep in mind as you assess whether your company-related blog is legally compliant. (more…)

Google have just announced two main changes to the AdWords system: there will be a new ‘Quality Score’ column and a change to the Quality Score algorithm. The changes made are said to improve the algorithm for evaluating the landing page quality and incorporating landing page content retrieved by the AdWords system, in an effort to phase out advertisers trying to get cheap traffic to poorly designed landing pages.
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I’m not a huge Adsense earner, but at the beginning of this month I decided to more aggressively try to increase my revenues. I’ve now seen a 50+% increase in my Adsense earnings since I began. What does that mean in real terms? It means my earnings would now comfortably pay off the monthly mortgage repayments on a detached 4-bedroom house in the UK.
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If you are suddenly receiving a lot of request within a short period of time because you’ve been linked by a large site like Digg or Slashdot, your hosting solution might not be able to handle the load. This article should help your to prepare your WordPress blog for such a case or if you’re just using a slow webhost and want to improve the general performance.
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Last year, the average click fraud rate of pay-per-click advertisements appearing on search engine content networks rose to 19.2 percent for the last quarter of 2006, the highest yet, according to Tom Cuthbert, CEO of Click Forensics. As detailed in Part 1 of this series, Internet advertisers and security pros are seeing increases in click fraud activities that siphon both sales and advertising dollars from vendors. Click fraud occurs when online advertisers pay search engine companies and advertisement Web publishers a fee for each click made by either real or phony would-be customers.
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Click fraud is a growing problem for online advertisers who rely on paid search services. Marketing experts are urging e-commerce vendors have to take proactive steps to combat it. Online advertisers pay the search engine company hosting their ad a set amount of money each time a computer user clicks on the ad. Click fraud occurs when an individual or group of people, either manually or through a computer program, repeatedly clicks on an ad to inflate the payment owed the publishers.
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Manually adding AdSense to WordPress posts is a relatively simple task that can be accomplished within just a couple of minutes. In this tutorial, we cover the process of adding the code to the singlepost.php. This will allow us to display advertisements on every post only when the post is individually viewed. There are many places within the singlepost.php to add the code, for the sake of simplicity, we are going to cover the hotspot. (more…)

I have been doing SEO for some time now and I have been witness to many a strange occurrence regarding serps. Most of these weird occurrence I would have to say are directly attributed to a Google Filter or Google penalty. So I have been inspired by a post over at webmasterworld and as far as I know there is not a current list out online that list’s all of the potential Google penalties so I have decided to put together an arbitrary list of potential Google Penalties.
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The first step to keeping your website badware-free is to check for any badware that may already be on your site. Badware is software that fundamentally disregards a user’s choice over how his or her computer will be used. Some applications are badware because they act deceptively or irreversibly (for example, an application that secretly installs spyware or that is difficult or impossible to uninstall). Other applications are badware because they have objectionable behaviors (such as displaying pop-up ads or changing a user’s homepage) without fully and prominently disclosing those behaviors to the user in advance and seeking his or her consent. (more…)

Put Google adsense search results in WordPress: The results from an adsense search are by default, displayed on a google landing page. Google allows Website publishers to display these search results on their own landing page. In this tutorial, I explain this process step by step using WordPress. (more…)

Adsense relevancy will easily increase your CTR, and can give you a huge boost in earnings. I’m relatively new to blogging, and websites in general. I don’t know a lot of the fancy terms, and I don’t know all of the best SEO/money making strategies. However, I’ve been with Adsense for a few months now, and just learned a neat trick. You can tell Adsense which words to spider while it’s looking for words to use in the advertisements. By using some HTML comments tags, you can tell their bots which words to emphasize (more…)